I’ve spent a significant amount of time around influencer marketing campaigns. Developing the marketing strategy, conceptualizing the creative concepts, designing visual assets, touching up influencer photos, and editing influencer-produced or agency-produced videos to sustain interest while maintaining brand safety.
The key to conceptualizing a successful influencer marketing campaign is maintaining authenticity for the influencer and brand safety for the client. Content needs to feel organic, genuine, believable, and relatable.
In a world where ads are in your face 24/7 it’s important to be able to communicate naturally and to connect with your target demographic.
Which is why it’s very important to know your audience, speak their language, and understand their lifestyle.
I have successfully led the design and conceptualization for multiple influencer marketing campaigns for large brands that over delivered in impressions/engagements.
Total Media Value
(out of a $50,000 budget)
54,284 video views
UNIQUE IN-DEMO IMPRESSIONS:
41.2% ADDED VALUE
1.4X OVER DELIVERY
Anonymous results from a real campaign where the over delivery provided over $20,000 of added value on top of the client’s $50,000 budget. The campaign was activated on Instagram but a reshare to Facebook contributed an additional 539 engagements.
The engagement rate for this campaign was 1.4x above the platform baseline.
NOTE: These results are unrelated to the sample content on the left.